The Daily Bargain, as its name suggests, is a bet based on high potential value.

I have a proven long-term record of uncovering horses likely to offer considerable value in the market, and it is this value that produces the big profits. You will regularly be betting horses at bigger prices than they really should be.

Please read below for full details of how the Daily Bargain operates, together with instructions on how to subscribe.

Wednesday 14 May 2008

Daily Bargain (York 1.40) available now

from 19.40 BST Tue

Monday 13 May Masai Moon Won 11/4

Thursday 8 May Wind Flow Won 5/1 to 4/1

See the previews

Final position for 2007: Return on investment (growth): +98.33%

Other Daily Bargain winners include:

Advanced Won 25/1 to 20/1, Dabbers Ridge Won 25/1 to 12/1,

Flipando Won 20/1 to 14/1, Wise Dennis Won 20/1 to 14/1,

Symbol Of Peace Won 16/1, Rustic Gold Won 14/1 to 8/1,

Ivory Lace Won 12/1, Just Bond Won 12/1, Nice Tune Won 12/1 to 10/1,

Blythe Knight Won 11/1 to 9/1, Inside Story Won 10/1 to 8/1,

Golden Oak Won 10/1 to 7/1, Plum Pudding Won 8/1, Dium Mac Won 8/1,

Heathyards Pride Won 8/1 to 13/2, Collateral Damage Won 8/1 to 9/2,

Galactic Star Won 15/2 to 6/1, Juniper Girl Won 15/2 to 5/1,

The Very Man Won 7/1, Shela House Won 7/1, Texas Gold Won 13/2 to 5/1,

Snows Ride Won 6/1, Eva Soneva So Fast Won 6/1 to 9/2,

Reeling N' Rocking Won 6/1 to 5/1, Swift Princess Won 6/1 to 3/1,

Hula Ballew Won 11/2, Tcherina Won 11/2, Alessano Won 11/2,

Press The Button Won 11/2 to 9/2, Ofarel D'Airy Won 11/2 to 7/2,

Cool Ebony Won 11/2 to 3/1, Turner's Touch Won 5/1, Parish Oak Won 5/1,

Smart Enough Won 5/1 to 9/2 ...and many more

See the previews

An introduction to The Daily Bargain

1. The Daily Bargain, as its name suggests, is a bet based on high potential value. I have a proven long-term record of uncovering horses likely to offer considerable value in the market, and it is this value that produces the big profits. You will regularly be betting horses at bigger prices than they really should be.

2. There is one advice per day, Monday to Saturday inclusive, which is almost always available the evening before racing. On very rare occasions it may be delayed until the morning of the race. This would normally be because of unpredictable ground conditions and on such occasions the deadline is 10.00 BST.

3. You are advised to set up a betting bank of 50 points before commencing.

4. Advised stakes are 1 point to win on each selection. For those able to take early prices, advice is given in the form of a minimum price to take if available. If you are unable to secure the advised price (or better) you should make the bet at SP rather than taking a shorter early price.

5. Bets are advised as win-only. This is the most profitable long-term method, although players who prefer to collect more frequently can bet each-way or to place. In addition to each main bet, one or occasionally two shortlisted runners are provided, highlighting any additional value potential in the featured race. Although they are not included in the profit figures, shortlisted runners may be used to formulate other bets as required (eg. dutching, forecasts etc).

6. Review your investment balance on an annual basis. Before starting business for a new calendar year, reset the value of the 1 point level stake to 2% of the previous year's closing balance. By doing this progressively, your staking will increase pro-rata to profit, thus securing optimum long-term benefits without increasing the relative risk factor attached to your investment.

Note: Your investment can start at any time but your annual adjustments should be made at the end of each calendar year.

7. There are three subscription options:

Option 1: Private Email Service.

Option 2: Recorded Message.

Option 3: SMS direct to your mobile.

All three options are described in full below.

8. In the current economic climate there are more and more reasons why betting, when conducted professionally, can provide a very attractive alternative to traditional forms of financial investment. Please read my article, 'An Introduction to Betting as an Investment', lower down this page.

How to subscribe to The Daily Bargain

Option 1: Private email

• Credit Cards, Debit Cards and personal cheques all accepted.

• Join immediately further down the page.

• Bets, price advice, shortlisted runners and written race analysis in one email, which also includes a review of the previous bet.

• Bets are Monday to Saturday inclusive.

• Bets are almost always sent the evening before racing (but never later than 10.00 BST on race day).

• For added security, you may register two email addresses if required (no extra charge).

• Insurance clause: If any calendar month should make a loss to SP prices, then all members whose subscriptions are active at the end of that calendar month will receive an extra 30 days subscription free of charge. This offer applies to the private email service only. A calendar month means one complete calendar month (eg. Jan, Feb etc) as opposed to two parts of consecutive months combined.

• Learn the thought process behind professional form study.

• See examples of race previews here (opens in new window).

Option 2: Recorded message

• 0906 5775544

• Calls cost 150p per minute at all times.

• Bets, price advice and shortlisted runners given within thirty seconds.

• Followed by race analysis if required.

• Bets are Monday to Saturday inclusive.

• Almost always available the evening before racing (but never later than 10.00 BST on race day).

• As soon as the recorded message is available a notice is posted near the top right of every page on the site.

Option 3: SMS direct to mobile

• Subscribe for £1 per daily message.

• To subscribe simply text the word Bargain to 82085. You only need to do this once and it will be charged at your normal rate.

• Bets, price advice and shortlisted runners will then be sent in one daily message direct to your mobile, Monday to Saturday inclusive, almost always the evening before racing (but never later than 10.00 BST on race day).

• Whenever a Daily Bargain bet is a non-runner, for whatever reason, the following bet will be sent free of charge.

• To unsubscribe simply text the word Stop to 82085 (charged at your normal rate).

• This is a subscription service, it will cost £1 per daily message until you text the word Stop to 82085.

• Service available using Virgin, Vodafone, O2, T-Mobile, Orange & 3.

• Please subscribe before 17.00 BST to be sure of commencing with the following day's bet.

• Please ensure that your inbox doesn't become completely full before a message is due.

• On pay-as-you-go phones please ensure that sufficient credit is maintained to receive your messages.

An introduction to betting as an investment

In the current economic climate there are increasingly more reasons why betting, when conducted professionally, can provide a very attractive alternative to traditional forms of financial investment.

Basic investment philosophy

The setting up of a betting bank is crucial to the success of your investment. That bank is your investment, just as it would be if you had a portfolio of stocks and shares, and my job is to manage it and make it grow. Your investment is geared to the buying of racehorses' chances rather than gold or copper but it works in the same way.

My operation is geared to progressive growth rather than short-term jackpot-hunting. If, at the end of an investment period, the growth of your investment is greater than you could have achieved with a financial package from a high-street bank, building society or financial service, then the exercise will have been worthwhile. Historical performance has shown that far greater rewards than these traditional methods are possible on a consistent basis.

The main emphasis of my risk management strategy is to safeguard your investment. I will not allow it to be exposed to any greater risk than is necessary. I never ask for more than 2% of the current balance to be risked at any one time and I believe this safeguard to be essential.

Trading in the chances of racehorses can produce exciting results when handled correctly, as can be seen from the fact that anyone who started an investment in 2000 had seen their initial capital grow by over 541% by the end of 2006.

Here are a few excerpts from the training manual of a top fund management company, clearly showing how the principles of traditional investment strategy can be successfully applied to betting:

"...if the risks are either too high or too low, then bet sizes and/or bankroll can be adjusted to produce the desired amount of risk."

"...profits and losses do not likely alternate with smooth regularity; they appear, typically, as winning and losing streaks. When the entire investor-manager team realizes this as natural, it is more likely to stay the course during drawdowns, and also to stay appropriately modest during winning streaks."

"...in actual practice, the most important psychological consideration is ability to stick to the system. To achieve this, it is important (1) to fully understand the system rules, (2) to know how the system behaves and (3) to have clear and supportive agreements between all parties that support sticking to the system."

By correctly following the simple rules of my investment plan you will give yourself every opportunity to reap the rewards it can provide.

Notes on sequences

Sequences are inevitable and can be both positive and negative. They happen whether we like it or not and are unavoidable no matter what we do. It would be nice if our winners could be spread evenly throughout the year but that will never happen. That's why I advise preparing an investment bank of 50 points before commencing, and, provided we hit a sufficient overall strike rate for the price range we are targeting, our investment will flourish. Equally important is the fact that you will never stake more than 2% of your current balance on any one bet.

Detailed discussion on the topic of sequences can be found in my article Don't Go Broke (opens in new window).

Notes on re-investment of profits

With any successful financial plan, re-investment of profits is an important factor in securing optimum long-term performance. With this in mind, my suggestions regarding future management of the initial investment are as follows:

Once the initial bank doubles in value, take out the original capital and start the investment plan again, with a new bank of the same initial value as the first, but which is made up purely from accrued profits. You need only do this once as all future investments from this point will be funded by accrued profits.

Having achieved that first step, review your investment balance on an annual basis, and, before commencing business for a new calendar year, reset the value of the 1 point stake to 2% of the previous year's closing balance. By doing this progressively your stakes will increase pro-rata to profit, thus securing optimum long-term benefits without increasing the relative risk factor attached to your investment. (Note: Your investment can start at any time but your annual adjustments should be made at the end of each calendar year).

Investors should take the time to read and absorb the following articles in order to gain a better understanding of how the investment plan operates (the links open in new windows):

Don't Go Broke

How Many Winners?

Getting Value

Psychology of Betting

Pearls of Wisdom